CRM & lifecycle marketing agency
We help brands turn their data and CRM into clear, relevant journeys that people notice and respond to.
What each journey is for, who owns it and how it is measured.
One customer view your team trusts, from the sources you already have.
Platforms chosen for the strategy, configured and connected properly.
Campaigns and journeys that run, get tested and keep improving.
The approach
A message that worked last year can feel out of touch today. Audiences, channels and expectations move faster than most CRM setups can follow.
So we treat CRM as one system, not a set of tools. We connect the data underneath, choose and configure the right platforms, design the journeys and run them, so what you send feels relevant to the people you are talking to now.
What we do
Four services that work alone or as one programme. Pick the stage you are at.
CRM strategyWe audit your ecosystem and map the journeys that matter: onboarding, retention and loyalty.
ImplementationWe connect marketing and engineering, configure the stack and clean up the data underneath.
ExecutionWe run your CRM programme end to end, from strategy and build through to reporting.
OptimisationWe diagnose what underperforms and fix it, with a testing backlog that keeps moving.In every Execution retainerHow we work
Every engagement moves through the same four stages. Each one ends with something your team can use, not just a meeting.
Workshops with your marketing, data and product teams, plus read-only access to your platforms. We learn what the business needs before touching a tool.
What you hold at the end: A written brief of goals and constraints
Journeys with their triggers, segments and channels, sequenced by effort and expected impact, with an owner for each one.
What you hold at the end: A journey map a builder can use directly
Platform setup, data modelling, segmentation and templates. Marketing and engineering connected, QA before every send.
What you hold at the end: A configured stack and live journeys
Reporting that goes past opens and clicks to revenue, a testing backlog, and a weekly rhythm for deciding what changes next.
What you hold at the end: Weekly reporting your finance team accepts
Customer story · Premier Padel
Dozens of multilingual tournaments a month, data spread across sources and every message sent by hand. We implemented Braze and Snowflake, built the data model and segmentation, and now run the campaigns.
Technology
We pick tools for the job the strategy needs, not the other way round. This is where each platform sits in a typical setup we build and run.
Data foundation
Where the customer record lives
Activation
How data reaches the tools
Engagement
Where journeys are built and sent
Customer channels
Where people meet the brand
CoreCore platform. Others: hands-on experience.
“Glassjaw didn't just implement a CRM tool. They built the operational engine behind our global fan experience.”
Journal
FAQ
Yes. Strategy, implementation, execution and optimisation work alone or as one programme. Pick the stage you are at.
Braze and Snowflake are our core platforms. We also have hands-on experience with Bloomreach, Insider, Hightouch, Zeotap and Databricks.
Optimisation is included in every Execution retainer: a testing backlog and fixes for what underperforms.
Something your team can use: a written brief, a journey map, a configured stack with live journeys, and weekly reporting your finance team accepts.
Yes. We hand over decisions, not just logins, so your team can keep running the programme without us.
Within one working day. A short note through the form below is enough.
More answers on the FAQ page.
Contact
A short note is enough. We reply within one working day.
